OdishaLIVE Bureau
Efforts to bolster the tourism branding of Odisha Tourism
Odisha Tourism participated in The Federation of Hotel & Restaurant Associations of India (FHRAI) 53rd Annual Convention held at Lucknow. The tagline of the event read “Look Within India” and Odisha Tourism, the soul of Incredible India showcased its tourism potential with its Konark themed decorated stall.
The event was inaugurated by Hon’ble Chief Minister, UP Yogi Adityanath with the theme of the event being “Spiritual & Wellness Tourism.
Vishal Dev, IAS, Commissioner-cum-Secretary to Government, Odisha Tourism, Government of Odisha said: “Events such as FHRAI are extremely important as they give us an opportunity to showcase our tourism potential to everyone. The theme of World Tourism Day is ‘Tourism and the Digital Transformation’ and our focus is to make the state a digital friendly one.”
Bhubaneswar is the only Indian city to win the prestigious American Pierre L’Enfant International Planning Award and the only Indian city to be ranked among the world’s best performing Smart Cities by British marketing agency Juniper Research. We are further bolstering our efforts to improve the infrastructure in the state to attract more investors and tourists, added Mr. Vishal Dev.
Odisha Tourism is further celebrating its association of being a Host Partner of the Odisha Hockey Men’s World Cup Bhubaneswar 2018 as part of which the stalls were graced with Odisha Tourism’s world cup campaign ‘Odisha by Morning, Hockey by Evening.’
 53rd Annual Convention held at Lucknow. The tagline of the event read “Look Within India” and Odisha Tourism, the soul of Incredible India showcased its tourism potential with its Konark themed decorated stall.){kind=link}