OdishaLIVE Bureau
Last date to send in entries is 15th September, 2018
Odisha is one of the most scenic states of India bestowed with natural beauty and rich heritage. Its architectural memoirs built with studied detail, sparkling colours, precision handicrafts, bustling towns, natural wildlife, pulsating festivities and touching hospitality make it a must visit place for every travel enthusiast and globe trotters. Odisha Tourism is where soul meets character.
Odisha Tourism is actively engaged in promoting and marketing Odisha in the domestic and international tourist markets through brand positioning and media campaigns. To further evolve the ‘Tourism brand’ with a new dynamic logo, the state tourism department has announced a ‘Contest for Odisha Tourism Logo’.
The department invites individuals and agencies to showcase their creativity and interpretation of the key tourism elements of Odisha. The winner will take away a cash prize of Rs. 1 lakh. The selected logo would be further worked upon by the tourism department.
The entries should to be sent on odishatourismlogo@gmail.com in a PDF Format properly water marked with the creators’ name or any other way to establish ownership along with a brief about the concept chosen by 15th September midnight.
The logo thus designed should encompass key tourism elements and convey key tourism strengths which would thus guide people smoothly from marketing to Odisha’s in-place experiences. The logo should be bold, horizontally spread, multi-colour and appealing. The said logo would make Odisha Tourism brand more recognizable globally. So, get to work and help your name make a mark in the global tourism field.
It is worth mentioning here that during the recent Odisha Tourism Conclave organised by HRAO, at one of the four panel sessions, on ‘Branding and Positioning Odisha as a Premier Tourist Destination’, the panellists called for a revamped logo of Odisha Tourism that would directly connect the brand with the important features of destination Odisha.
